In today’s market, it’s more crucial than ever for us group practice owners to think like CEOs and differentiate our services.
But that’s often easier said than done - especially if you’re not sure where to start.
In this episode, I chatted all about this with Dr. Ajita Robinson, a licensed clinical professional counselor who specializes in grief and trauma, and an income strategist for therapists.
We explored the critical need for diversifying mental health services in the post-COVID era. Dr. Robinson provided invaluable insights on transitioning from a practitioner mindset to a CEO mindset, the importance of increasing marketing touch points, and the advantages of building B2B relationships.
If you're interested in expanding and diversifying services in your practice, you won't want to miss this conversation where we talk about:
Why we need to shift from a practitioner mindset to a CEO mindset to create a sustainable practice
Increasing marketing touch points to reach a broader audience
How to interpret and pivot based on qualitative data
Why having a digital footprint for your practice has become more crucial than ever
Building business-to-business relationships to expand service offerings
Examples of types of partnerships for diversifying services
Tune in to this episode to gain practical tips and strategies that can help your practice and thrive in the evolving landscape.
Thanks for listening! Like what you heard? Give us 5 stars on whatever platform you’re listening from. Need extra support? Join The Exchange, a membership community just for group practice owners on our website www.thegrouppracticeexchange.com/exchange. Talk to you next time!
LINKS:
The Group Practice Exchange Programs + Courses
The Accountability Equation™ Quiz
Dr. Ajita Robinson’s Book: The Purposeful & Profitable Therapist’s Guide on Diversifying Income
Connect with Maureen Werrbach & The Group Practice Exchange:
Connect with Dr. Ajita Robinson:
The Purposeful and Profitable Therapist Collective
The Purposeful and Profitable Therapist Summit
This episode is sponsored by TherapyNotes. TherapyNotes is an EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. I use TherapyNotes in my own group practice and love its amazing support team, billing features, and scheduling capabilities. It serves us well as a large group practice owner.
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